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Local Search, Get New Customers Now! A Louisville Marketing Firm That Understands
What you need to know about local listings and local search
Have you noticed how phone books and newspapers are getting thinner every year? Advertisers are discovering that the value in spending thousands of dollars on advertising in those mediums just isn’t there anymore. Consumers are doing internet searches from their computers and now, more and more from their phones. This most often means Google as they currently have 65% of the search market as reported by Comscore and shown in the chart. We are a Louisville marketing firm that understands these facts and can help you leverage them.
Mobile Searches Too
Imagine a salesman calling on a client invites him to lunch. Where will he find you? Perhaps he searches on his IPhone or on his Tom Tom GPS, will he find you? More and more searching from phones is a factor, are you ready? Google is concentrating almost all of it’s future efforts on mobile search. They beleive it is that important. Not only by the browsers built into these phones, but by voice recognition searches to help out drivers, by using data from GPS built into the newer IPhones and Androids, and by allowing you to use your phone’s camera to learn what restaurants, garages, or whatever service you need is nearby. All of this is not rolled out yet but it is all testing and you want a Louisville Marketing Firm that understands it all.
Local and mobile search are the two biggest things that Google is working on and there are tremendous opportunities for local businesses who participate by doing the right things with their internet marketing.
Searching The Internet With Google Local Search
How are your customers finding people these days? Are they using telephone books and newspapers? Searching the streets, hunting for you particular business? The correct answer is no to all of the above. In fact, your customers are typing in what they want to Google.
Try it for yourself! Look up Mexican restaurants, Italian restaruants, anything in Google and check out what appears first.
To break it down for you, let’s pretend you own an Italian restaurant in here in Louisville. There are over 1,400 results for the local listings. So now your thinking, wow what if my business type has that many results? What’s the hope of actually being able to get my business listed? Well you can easily look up your own business by using Google maps and zooming in on your business. Well that’s easy enough, but wait, how are actual customers going to find you? You’re perfectly capable of finding yourself.
Yet where do people actually look? They see all the regular search listings, then they see this pretty map that makes it so much easier to find where they want to actually go. Why does Google maps exist? Because people are lazy, they don’t really want to go through a ton of search results to find what they want. Google wants to give them what they want right in the search results:
Get To The Top Of Google Places With Your Louisville Marketing Firm
So with Maps you are actually getting more competition since Google is now listing EVERY single one of those other businesses. Your competition is so much broader than you’d actually want to think. You are now competing against the entire city to get any traffic. This is what we are for, getting you, one of those little red dots on the map, on the first page of those listings. Of course these maps look great on the mobile phones, Google has seen to that too.
Local search can make a tremendous difference to your business whether you choose to participate or not. Those who learn to get in and get found will gain a huge advantage, particularly as more smart phones like IPhone and Android enter the market and people understand the features they contain. Local search is the most important advertising medium today does your Louisville Marketing Firm understand?
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